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The Purpose P.O.W.E.R Bootcamp : 7 Weeks to Radical Clarity

If you’re done feeling stressed and overwhelmed every time you try to activate your next best steps and you’re ready to end the multi-passion, distractions and imposter syndrome stopping you from impact and income… Then it’s time to get radically clear.


It's about getting radical clarity on your purpose (USING THE POWER OF YOUR PERSONAL BRAND), for impact, community building and profits.


A unique 7-weeks personal branding program for Female Executive Leaders & Entrepreneurs, to help you get radical clarity on your purpose and use it to attract, engage & convert your soul connection clients, for impact, building your community & being a respected and well-paid Thought Leader in your industry.
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Neuro-Science based learning program created in a brain-centric way for deep understanding.


The Purpose P.O.W.E.R BOOTCAMP uses NLP techniques, and Neuro-science based learning to ensure you retain 80-100% of what you learn, so you can take confident action on your next best steps
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Why your work isn’t appreciated in spite of everything you’re doing.

After spending 20 years working in International Public Relations, Branding and Marketing, what I quickly learned was that most Women Entrepreneurs are focusing on the wrong challenges to position themselves as impactful leaders who attract money consistently.


Pay attention because this is one of the most important (and foundational things) you’ll ever learn in your life & if you don’t get it right now, it could cost you at least $100K and losing over 5 years worth of time. Where most people think their purpose is some rocket-science complicated thing or that they’ve been left behind and can not accomplish more and be way ahead in their life.— what they’re missing is the CRUCIAL step that comes before anything else;


Without being radically clear on what your purpose is, nothing you work on can operate effectively and you’ll get sporadic clients who won’t pay you enough. Let alone you being able to attract, engage and convert them effortlessly and have consistent, dependable income. Wealth building happens with consistent income. Let’s start there.

Without radical clarity, you’ll still be stressed, overwhelmed and you’ll probably keep procrastinating on those big dreams of yours.



To Get Radical Clarity and Connect Your Purpose to Profits for Impact, You Have to Master the Blueprint of Building a Purpose-centered Personal Brand

But Houston, we have a problem…

fears about your next level?

You’ve had success in the past and you’re in a new stage but you feel stuck— You’re full of ideas and knowledge, You’re intelligent and everyone knows this, but you find it hard to commit or focus on one big idea at a time, and you can be indecisive period. Or you’re terrified of your next level because you don’t know how the world would receive you, or if you’re even prepared for your own next level, so you procrastinate.


not clear on how you can help?

You have an innate desire to lead with your expertise, to be a resource for “your people”, to guide them to be more grounded, teach them to be hopeful, great communicators. You want to impact people through content that would be motivational and inspiring for them to “go get theirs.” but the who & the what of your purpose/message needs more clarity.

stubborn because that's what you know?

As much as you desire a simple solution, you almost always want to
take the long way. You value experience and your experience helps you trust better. That mindset however, prevents you from building the kind of purpose-centered business/brand that you really want. It cost you time and money and now you’re discouraged. Because you’re not as open as you’d like to be to other people who can help, I mean really help.


can't seem to close the sale consistently?

The call with the prospect went well. You felt good about it. That presentation was rocking. But then you’re not sure if you closed the sale. You wait for the follow up….crickets. They never buy and you’re disappointed and now imposter syndrome kicks making you feel like “maybe you really don’t know your stuff”. Another truth is that you don’t have the time, patience and the ability to commit to going through these feelings regularly.



Say Goodbye To Multi-passion overwhelm, next level commitment fears and lack of brand clarity

Say goodbye to:

Being afraid people won’t see you as an expert because imposter syndrome is out here making you forget how incredible you are at what you’ve committed your life to.

goodbye imposter syndrome. hello confidence, i know my stuff

Not having actionable guidance on how to achieve your goals and not having a precise map to a successful result-driven path. With a group of empowered peers who can hold you accountable.

hello actionable guide, accountability peers

A long-winded explanation of what you do that creates anxiety after you share it, leaving you feeling disappointed and doubtful that anyone understood you, resulting in you not effectively engaging and converting clients rather than being confident that they know specifically how you can help them.

hello succinct and clear brand statement

You be-grudgingly, constantly finding creative ways to convince anyone who expresses interest to buy your offers, making you feel like a sleazy car salesman, resulting in feeling unrecognized and unpaid stressing out about your next bills.

goodbye sleazy sales woman, hello premium closer

What’s going to happen to your life and business If you DON’T get Radically Clear on Your Purpose?

Having Radical Clarity on your purpose changes your entire connection with yourself, your business and your relationships

A lack of confidence in your purpose and capacity creates self-doubt and activates imposter syndrome that will keep you small, missing out of enriching and financially viable opportunities. Purpose confidence gives you energy, intrinsic motivation and has you taking inspired action that attracts your tribe CONSISTENTLY.

A lack of Radical Clarity on your purpose triggers anxiety and is having you offer too many products or services that are not congruent or aligned with your purpose. You’re doing this because you need the income. You need the security of knowing your bills are paid and you have money to invest and live fully. A Radically clear purpose instills security because you know exactly what you need to offer than you and those you serve would love and gladly pay you for. Plus your personal power to attract money as you desire, ANYTIME.

A lack of Radical Clarity on your purpose keeps you a best kept secret. Brilliant, yet struggling to make ends meet and watching people who know far less than you earn more. More recognition, more money, more opportunities… Being radically clear on your purpose makes you the go-to leader who stays attracting and engaging people who you’ve been specifically created to serve. People who sing your praises in rooms you may not even be aware of. Rooms full of opportunities.

What you get from the Bootcamp

Life could be radically different 7-weeks from now.

At the end of your Purpose P.O.W.E.R Bootcamp, you’ll have a customized blueprint for your purpose with results of your impact you can track, and know precisely who you serve, how to emotionally attract, engage and convert them. You’ll effectively launch a visually engaging, quality focused and impact driven profitable brand. You’ll know exactly how to engage the media with your story and your message and you’ll understand yourself in ways that only help to activate your next level of joy confidence, freedom and security.


Radical Clarity on Your Purpose Positions You as a Loved, Paid and Respected Thought Leader.

You can accomplish your deepest desires while being your authentic self, and providing value to your specific tribe.

Your purpose is what validates your soul as you transform into an admirable higher version of yourself.

The truth is, you’re here to accelerate the expansion of those you’re assigned to serve and to help them integrate a transformative version of themselves. We need you to step into the light so that those you serve can truly find you and see you.

I’m here to be your guide on this purpose journey. Consider me your Purpose Coach and Cheerleader (I have the pom poms to cheer you on).

I’m purposefully here to support you so that you can finally experience radical clarity on your purpose, activate the confidence within to show up authentically and joyfully and never again have to be stressed, bitter, frustrated or disappointed about how you show up for impact and for earning confident profits.

This is the time you’ve been waiting for. We are ready for you.

So…it’s time to get radically clear and step FULLY into your PURPOSE..


Signature Program

A unique 7-weeks personal branding program for Female Executive Leaders and Entrepreneurs, to help you get radical clarity on your purpose and use it to attract, engage and convert your soul connection clients, for global impact, building a community of your own, and being a respected and well-paid Thought Leader in your industry.

The Purpose P.O.W.E.R BOOTCAMP uses NLP techniques, and Neuro-science based learning to ensure you retain 80-100% of what you learn, so you can take confident action on your next best steps.

A few intrinsic benefits

Perks of the Bootcamp

If you are a woman entrepreneur, c-suite executive, or emerging entrepreneur, THEN the PURPOSE P.O.W.E.R BOOTCAMP is designed specifically for you.

Attracting opportunities

This gives you more options so you can get comfortable saying no to things not aligned and a heck yeah!! to what is for you. Consistently being a magnet attracting people with the same values. Reduce slow month anxieties. Have a steady influx that matches whatever flow you decide you want to work with. The right opportunities find and energize you, so overwhelm is not an option.



A life of lesiure

More energy, less stress and anxiety. More peace of mind, success and satisfaction. Laugh more, be more present, quality sleep, quality family time, self care and growth time. This will make you more compassionate and loving to others since you’re more present and not stressed by life and your job or work.


Become a Time Master

Knowing how to be efficient and effective.
Focusing on core projects without being distracted by multi-tasking. Getting more things done because you’ve mastered your time. You know your revenue generating activities time of day and when to tap into your ‘flow zone I’m about to crush this work’ mode, having the time to map out daily tasks and the discipline of sticking to it. You’ll still have the flexibility to bend with your own day and schedule.


More about the bootcamp

Life could be radically different 7-weeks from now.

You will master doing good: that’s giving only excellent and quality work. Looking good: that’s making everything you do look beautiful, and Being good: that’s, ensuing it is always intentional and Purposeful. By taking this bootcamp, your purpose message, how you can impact others and your income potential will be clearer and the media and those you’re specifically created to serve

"My branding has changed tremendously from when I started to now".- Eva Toby

We partnered with Eva to achieve radical clarity on her personal brand power and message, zone in on her niche audience (teenagers ages 13-18). Plan, manage and execute on her professional brand shoot, develop her professional biography, website content and brand visual, media kits and assets. We developed, designed and launched an Amazon bestselling book and it’s accompanying workbook.  Decided on specific income generating outlets to secure revenue. We secured 7 national and international media spot to amplify her brand.  Secured a partnership with West Africa’s top fashion publication and developed her success formula, which included booking paid speaking opportunities in Michigan and raising funds to support her cause.

EVA TOBY- TV host bestselling author

Watch the success stories of these powerful Entrepreneurs who got radically clear about their purpose for impact and income.

director, producer, philanthropist

kingdom strategist, business coach

international publicist, entrepreneur

natural skin care entrepreneur

Two Bestselling Authors, One multi-millionaire and one multiple award winning director/producer

"i feel motivated as a result..."

My thoughts are more confident and I feel motivated as a result of the session. It is so easy to get sidetracked and confused in this clutter of trying to identify your purpose or next steps. The session helps clarifying things in an easy yet impactful way…Through this exercise I’ve also been able to back track and identify why I enjoy certain things or dislike other things.

edwina kulego

Vice President International Business Development for Informa Fashion

HERE IS What You'll Learn

week one

orientation & mindset

Meet and connect with purpose-centered women just like you. Live DJ on set to welcome you into the program.  We’ll explore your personal challenges and success triggers without judgment to activate your joy.

WEEK two

purpose clarity (120 mins purpose breakthrough session)

You’ll experience the Purpose Breakthrough Session to understand Why are you here. Who are you meant to serve with your why? What do you need to know about them so you can be the best and obvious solution to their struggle, pains and challenges.


outstanding content

Next we’ll dig deep and create all your core outstanding content. How do you sound? what do you look like? how can you make people feel, so that they know you’re the obvious choice. Words, emotions and visuals are the core essence of this week.



We’ll explore how you want to build wealth through your purpose. Which way do you want to tap into abundance? abundance in experiences, your bank account, mind, health, friendships, possibilities and opportunities.



Step fully into the confidence you now have for the love of our purpose and we’ll explore how to make some noise about all of it. We’ll focus here on having an excellent launch. How and when do you want to let the world know how you can support its transcendence? TV, magazines, radio, podcasts you get to decide. You ready and full on confident publicity.



And finally, we’ll end with an easy to activate Reflect, Review, Rinse and Repeat strategy that will work with anything you decide to put into the world. In this step, we check-in with what you put out in your purpose journey. What was aligned with your soul? What helped to transform those you’re specifically created to serve? What did you discover your success formula to be? How can you develop your success formula from this review?



Celebrate in style with yours peers, the ICY team and our supporters.

Limited Time Bonus Offers

Purposeful Personal Branding Organizer

Bonus Offer 1

In this 230+ page organizer, you’ll learn to create a customized Personal Brand Plan and understand the core principles you need to create and launch your brand and attract paying clients, that you and your purpose and expertise are ideally suited for
(VALUE: [$299])

Thought Leadership Content Training

Bonus Offer 2

An exclusive training where you learn the process of effortless content creation to keep your ideal clients highly-engaged and emotionally connected to you. Easily create content that positions you as a loved, respected and paid industry leader in record time
(VALUE: [$299])

Customized Scripts to save you over 200 hours of work

Bonus Offer 3

Get the core “done for you” scripts you need to immediately activate your Thought leadership position and authority:- Signature Thought Leadership Framework Script, Industry Expert Introduction Video Script,
Full-detailed Soul Customer Profile Script,
Done For You Full Masterclass Slide Deck
(VALUE: [$6,500])

3 Guaranteed Media Features (330K reach)

Bonus Offer 4

Get 3 media features from 3 global magazines focused on women professionals & entrepreneurs. Get exposed to over 300,000 people across the globe. Be in front of your ideal audience and secure high quality leads with a full personal brand feature on you
(VALUE: [$5000])


your investment

Are you ready to experience radical clarity on your purpose
and live a life free of stress & overwhelm?


One time payment of



5 x  payments. Only 5 spots open


then $7,000 every 30-days


" I charge more because i understand my value, thanks to yetunde"

I’ve worked with Yetunde for years and I keep coming back because her process is seamless, intuitive and gets me the results I desire. Going through her program has me charging more because once you elevate to your next level, you understand your value. I look worthy of what I offer and so I can confidently ask for what the value of my offers are. This program is an easy no brainer. It’s changed the way I show up online, in my work and in my industry. I had to do it.


Multi-disciplinary artist, Yoga Coach, Tech Entrepreneur

I'm excited to connect with you

Meet your Purpose-Coach & Cheerleader. I legit have the pom-poms to cheer you on.

From Int’l Publicist to Executive/Leadership Coach for C-Suite &
leading Entrepreneurs. I thrive in supporting my clients in getting radical clarity
on their purpose and they use the power of their personal brand for more impact and confident profits. I am a 20+ years International Publicist, certified Master Practitioner in Neuro-linguistic programming and a Certified Brain-centric Instructional Designer. My eye for design (strategic & Visual), synthesizing information and developing creative, result-driven strategies supports me in being an excellent resource for my clients. As a 4-time Amazon bestselling author, including a cookbook with a cooking show that airs on REDTV in West Africa, I have helped 14 Entrepreneurs become bestselling authors and built successful personal brands around their books.

I say all this to let you know that you are in experienced and successful hands.

My clients have been seen by over 40-million people across the globe, with over 40 cover stories secured, including features in Entrepreneur magazine, CBS TV, Good morning America, Elle magazine, Bella Naija, Afroelle, Fashion Magazine Canada, Tropics magazine, Essence, Ebony magazine, Inside Weddings, She Leads Africa and more. I have secured over 1,500 media features for solo-preneurs, Grammy, Tony and MTV award winning artists.

I was born to spread love, with radical clarity as the gateway to purpose. I believe our world would be a better place if everyone stepped fully into their purpose. I’m here to do my part to make sure so many of us do Live Through Purpose®


" ...impact... lives with this program"...

The cost of the Purpose Breakthrough Session alone should be higher. I don’t know if Yetunde realizes how much of an impact she does have on people’s lives with this program. The session is just mind-blowing. She has a gift of bringing it all together. I was moved, felt elevated and empowered.


Founder, Owner, Inspired Cactus Willemstad, Curaçao


Clarity moves your Life forward. When you're clear, that means you know precisely what to do.

If you are a woman entrepreneur, c-suite executive, or emerging entrepreneur, THEN the PURPOSE P.O.W.E.R BOOTCAMP, a unique personal branding program, is for you. With our 60-day process you will get to maximize your intrinsic value so you are respected, paid & will attain radical clarity on your purpose without the stress, confusion, or time wasting. With our 5-step result-driven program, you will have global impact & earn substantial income consistently.

Get your hands on The Purpose P.O.W.E.R. BOOTCAMP. It’s a game changer.


One time payment of



5 x  payments. Only 5 spots open


then $7,000 every 30-days



HavE Questions about the bootcamp?

If you are a woman entrepreneur, c-suite executive, or emerging entrepreneur, THEN the PURPOSE P.O.W.E.R BOOTCAMP, a unique personal branding program, is for you.

If you want to start moving past the distractions of having many passions that never fully realize themselves, get clarity on what your purpose is, and learn how to attract your ideal clients intuitively and be attractive to them, so they can pay you ANY PRICE you ask for, then the Purpose P.O.W.E.R Bootcamp is for you.

The Purpose P.O.W.E.R Bootcamp has 2 set ups:

A done with you pre-recorded program with live virtual follow up classes with no more than 20 people at a time. This live engagement sessions will take place live weekly, with me and your fellow purpose-preneurs via ZOOM or FB group.

A live in person one-on one. If you’re in Miami or if I happen to be in your city and you’d like a for us to handle your full Personal Brand, where we do it for you, We will meet in person and have your sessions in person.

You can choose the option that best suits your needs, understanding all components of each option. Pricing varies for each choice

Absolutely, I have had women and men from across the globe take segments of the program, and trainings via skype of zoom. And manyhave taken the full program from across the globe. From The Caribbean, to Africa, Canada and Europe.  The process includes weekly active visual (virtual or in person) engagements with you.

No, you do not. If you do not have a personal brand, this process is a great first step to creating and launching a brand that is in alignment with your purpose. If you already have a brand and want to explore re-branding, the Purpose P.O.W.E.R Bootcamp will hand you the exact blueprint and next steps to make your re-brand a success.

Indeed you will have access to the replays. Once we begin our sessions, I press the record button and upon completion of the Group review for the week, I send you the link after to watch for your support. It’s a great reference tool when you feel overwhelmed and want to remind yourself of your commitment to your discovered purpose.

I believe in the power of doing things in the time you allotted to get them done. All students get access to this program for 365 days only. It is vital that you take inspired action so that you can get to the results you say you desire.

I believe in human connections. It would be my pleasure to connect with you and answer any questions you may have about the Purpose P.O.W.E.R Bootcamp. You’re welcome to email me at hello@yetundeshorters.com, or call my office at 305.549.3676 with your questions prepared so that we maximize our time together on the phone. This is a land line, so text messages will not be received.

Refunds are only valid for someone who signs up before the cart closes and cancels within 24 hours. Due to the time and intensity of these program sessions, I do not offer refunds after 24 hours of signing up for the Purpose P.O.W.E.R Bootcamp. I advice you not to enroll in the Purpose P.O.W.E.R Bootcamp if you “just want to see what it’s about”. The live process takes an incredible amount of effort, thoughts and process and I expect you to come fully prepared to do the work required for your success. If you decide to select the split payment option, you will have no longer than 30 days to make the second payment, then you will have continued access to the trainings. The Purpose P.O.W.E.R Bootcamp is designed for serious women entrepreneurs and c-suite executives only, and I am firm on my refund policy.

Get insider access to the icy academy:
purpose p.o.w.e.r bootcamP VIP community!

This community is for purpose-centered leading women. It’s a space for you to connect, engage, share and thrive with women who show up authentically with each other. We get to share the joys, trials, challenges and tribulations of being a leader. Imagine having a community of business besties who support you, listen to you vent, help you think through your ideas and creativity. They keep it compassionate and sincere and cheer you on judgment free and purpose-filled.